📍 Current Location: Bangkok, Thailand 🇹🇭👷🏼 Working on: Automated Social Media Content Tooling, Ad Account Management📅 Availability: 🟢 Contract based development work🎶 Listening to: Tuscany - John Carroll Kirby📚 Reading: The Beach - Alex Garland, The Fourth Turning - Neil Howe and William Strauss🧑‍🏫 Learning: How to use AI for learning languages, Spanish, Muay Thai😄 Enjoying: Swimming in the sea, Pad kra pao📍 Current Location: Bangkok, Thailand 🇹🇭👷🏼 Working on: Automated Social Media Content Tooling, Ad Account Management📅 Availability: 🟢 Contract based development work🎶 Listening to: Tuscany - John Carroll Kirby📚 Reading: The Beach - Alex Garland, The Fourth Turning - Neil Howe and William Strauss🧑‍🏫 Learning: How to use AI for learning languages, Spanish, Muay Thai😄 Enjoying: Swimming in the sea, Pad kra pao📍 Current Location: Bangkok, Thailand 🇹🇭👷🏼 Working on: Automated Social Media Content Tooling, Ad Account Management📅 Availability: 🟢 Contract based development work🎶 Listening to: Tuscany - John Carroll Kirby📚 Reading: The Beach - Alex Garland, The Fourth Turning - Neil Howe and William Strauss🧑‍🏫 Learning: How to use AI for learning languages, Spanish, Muay Thai😄 Enjoying: Swimming in the sea, Pad kra pao📍 Current Location: Bangkok, Thailand 🇹🇭👷🏼 Working on: Automated Social Media Content Tooling, Ad Account Management📅 Availability: 🟢 Contract based development work🎶 Listening to: Tuscany - John Carroll Kirby📚 Reading: The Beach - Alex Garland, The Fourth Turning - Neil Howe and William Strauss🧑‍🏫 Learning: How to use AI for learning languages, Spanish, Muay Thai😄 Enjoying: Swimming in the sea, Pad kra pao📍 Current Location: Bangkok, Thailand 🇹🇭👷🏼 Working on: Automated Social Media Content Tooling, Ad Account Management📅 Availability: 🟢 Contract based development work🎶 Listening to: Tuscany - John Carroll Kirby📚 Reading: The Beach - Alex Garland, The Fourth Turning - Neil Howe and William Strauss🧑‍🏫 Learning: How to use AI for learning languages, Spanish, Muay Thai😄 Enjoying: Swimming in the sea, Pad kra pao📍 Current Location: Bangkok, Thailand 🇹🇭👷🏼 Working on: Automated Social Media Content Tooling, Ad Account Management📅 Availability: 🟢 Contract based development work🎶 Listening to: Tuscany - John Carroll Kirby📚 Reading: The Beach - Alex Garland, The Fourth Turning - Neil Howe and William Strauss🧑‍🏫 Learning: How to use AI for learning languages, Spanish, Muay Thai😄 Enjoying: Swimming in the sea, Pad kra pao
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Studio Bagru

Messaging Makeover and Site Redesign

TLDR

Studio Bagru is a successful and fast growing textile sourcing and tourism business based just outside of Jaipur, Rajasthan.


They needed help with clarifying their messaging to make it easier for potential customers as well as adding additional services to their range.


I worked with them to refine their copy across the site before rebuilding it using Strikingly.



Studio Bagru

Context

Client / Project Type: Freelance


I've known Jeremy, the founder of Studio Bagru since my time in India in my early 20s. I was fortunate to be present at the inauguration puja (a traditional ceremonial blessing for prosperity and success) when the business first launched.


Jeremy was looking for some help refreshing the messaging and design on the Studio Bagru from someone who was familiar with the business but at arm's reach enough to have a fresh perspective so brought me onboard.



Studio Bagru

Implementation

The existing SB website was built using Strikingly and Jeremy was keen to continue using this so all development work was done there.


The key part of my task was to restructure the copy and the site layout to effectively deal with the different kinds of customers the business would serve.



Studio Bagru

Links

Studio Bagru

© William Etheridge 2025